Tag Archives: Midcentury pulp fiction

So much of the allure of pulp fiction, whether it was in magazine or paperback format, revolved around the cover art. It was designed to impart a gamut of sensations, from the simply outré and thrilling, to downright lurid and shocking. And the central design aspect of the majority of this material was a woman, usually provocatively posed and scantily clad, depicted ‘in media res’, Latin for ‘in the middle of’ things. Publishers hoped that this would generate interest from the passing buyer, who they believed was usually male and, looking at the cover, would start to fill in the mental blanks and purchase said print material to read and discover for themselves if they were right (how disappointed they often must have been).

We know virtually nothing about the women who were the cover model subjects for these covers. This is what makes Eva: men’s adventure supermodel a vital book. It is the first work I can think of that actually provides the inside story of one of the women who worked in the pulp fiction industry, told by the woman herself.

The individual concerned, Eva Lynd, was born in Sweden in 1937 as Eva Margareta von Fielitz. She arrived in New York in 1950 at the age of 12, eventually started to do theatre and by the second half of the 1950s was appearing in small roles in television and film.… Read more