When audiences emerged from the first screenings of The Omen, which debuted in the United Kingdom on 6 June 1976, they found customised posters affixed to the front of cinemas declaring: “Today is the sixth day of the sixth month of Nineteen-Seventy Six.”
The marketing gimmick played into the well-known satanic ‘number of the beast’ in the Book of Revelation, which features prominently in The Omen. Nearing the film’s dramatic climax, Robert Thorn (Gregory Peck) finds a birthmark of three sixes on his adopted son Damien’s scalp, the mark, he has been warned, of the Antichrist.
Forty years after its release, critical analysis of The Omen has nearly always taken a backseat to the film’s reputation as a ‘cursed movie’, a status resulting from the string of mishaps, injuries and deaths loosely associated with its filming and post-production. This has obscured its legacy as one of the more genuinely frighting of the satanic-themed films that flooded cinemas in the 70s.